![](https://cdn.myportfolio.com/38b3beb100492aa65469a76a6415d82a/6a87a1f9-e6dc-4166-9c32-970645647d54_rw_1200.png?h=6d1c9a5f227661efb3b2799d2e2d9c26)
BRANDING
Anaconda
OVERVIEW
Partnering with brand strategists at New Kind, I was tasked with updating the Anaconda logo to one that more aligned with their story, mission, and goals. Below is the final logo, concept/logo explorations, as well as final brand standards and collateral.
TASK
Create an iconic and modern updated version of their existing logo
![](https://cdn.myportfolio.com/38b3beb100492aa65469a76a6415d82a/277beb9a-cb18-4d36-9513-0f1c66e7d2d1_rw_1200.png?h=c7be96b30c0fa72ba60a2dcf3b1c581a)
![](https://cdn.myportfolio.com/38b3beb100492aa65469a76a6415d82a/27c554f6-bb0a-4583-9d08-7edb99f06190_rw_1920.jpeg?h=69ed9b493e81994433be202ed6ee0a5b)
![](https://cdn.myportfolio.com/38b3beb100492aa65469a76a6415d82a/e597e9a1-ba98-47c5-92e7-fc2bc7094179_rw_1920.jpeg?h=29ac0760b1cd7c067746b0e9022085bd)
![](https://cdn.myportfolio.com/38b3beb100492aa65469a76a6415d82a/f641c9b2-5f31-4473-95e9-f12db134bccf_rw_1920.jpeg?h=9b3c551911359bac5e8f0aee322c35c1)
![](https://cdn.myportfolio.com/38b3beb100492aa65469a76a6415d82a/9f726c88-1a01-481e-a45d-1f2361b96f0a_rw_1920.jpeg?h=ed7c5c3366ad53202d15852e8d747790)
![](https://cdn.myportfolio.com/38b3beb100492aa65469a76a6415d82a/be5bf0c3-2a83-4854-839f-e01b90ec9118_rw_3840.png?h=3c18f1daf6ba33aa377b2e3ae647e553)
![](https://cdn.myportfolio.com/38b3beb100492aa65469a76a6415d82a/8527bb40-2971-40fc-aeba-c129d10a4435_rw_1920.png?h=f4e7b972b50bef44de144b6f38a95bbd)
![](https://cdn.myportfolio.com/38b3beb100492aa65469a76a6415d82a/7bf8ebee-5478-44bb-b8fb-f0bbf37d2f98_rw_1920.png?h=7be42b51ab31fec898ce468702c3af06)
![](https://cdn.myportfolio.com/38b3beb100492aa65469a76a6415d82a/3f1b381f-69bd-40ba-8437-2dfc2c6ebd2a_rw_3840.png?h=97c36fc986fbfbc27af10a12b6e36f37)
![](https://cdn.myportfolio.com/38b3beb100492aa65469a76a6415d82a/b2524100-94cd-45a9-a7bb-759e32308ac1_rw_3840.png?h=c14c2f8cc706bbaa9ab2101558dfc2ae)
![](https://cdn.myportfolio.com/38b3beb100492aa65469a76a6415d82a/46b733e6-f760-4810-af95-419f810c2187_rw_3840.png?h=9154f2d4ac58336fd9ac311ef4b44272)